Cookie Policy

Understanding How and Why We Use Cookies

Dr. Brown’s, a brand of Handi-Craft Company (“we” or “us”), may use cookies, web pixels and similar tracking tools (collectively, “cookies”) on our various websites to create the most effective experience possible for our website users and visitors. For example, we may use cookies to analyze user traffic patterns on our websites, to make our websites work properly, to enhance your user/visitor experience, or to provide you with the latest information about our products and related services.

This Cookie Policy explains what cookies are, how we use them on our websites, what benefits they bring to you, and how you can control them when you visit our websites. To find out more about how Dr. Brown’s protects your privacy when using our websites, please read our Privacy Notice, available at

Which websites does this policy apply to?

This policy applies to websites operated by Handi-Craft Company, including:, and

Occasionally, other websites that do not belong to one of our affiliates or brands may be linked from our various websites. Please bear in mind that these sites may have their own privacy and cookie policies that will govern their use of cookies on their websites and any information you submit on their websites. Please read carefully any website and/or product terms and conditions before using the website, service, or product.

What are cookies?

Cookies are small data files that are sent to and stored on your computer, smartphone, or other device for accessing the internet whenever you visit a website. Cookies are useful because they allow a website to recognize a user’s/visitor’s device. Some of the functions that cookies perform can also be achieved using similar technologies. While this Cookie Policy generally refers to “cookies” throughout, this term is intended to include these related technologies. For more information about cookies and similar technologies, visit

What types of cookies does Dr. Brown’s use on its websites?

Dr. Brown’s may use a variety of cookies on our websites. Though each of our websites is different and may use different specific cookies, any or all of the following categories of cookies may be used on our sites:

  • Necessary. These cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website. These cookies are essential cookies that cannot be disabled.
  • Security. These cookies allow our servers to mitigate the risk of information leakage attacks by ensuring that requests are submitted to our websites from proper domains. These cookies are necessary cookies and cannot be disabled.
  • Functional. These cookies help us ensure that the websites function properly. These cookies are essential to the functioning of our website.
  • Performance. These cookies are used to understand and analyze key performance indexes of the website, which helps in delivering a better user experience for visitors. These cookies are non-essential cookies that can be disabled.
  • Advertising. These cookies are used to provide you with more relevant advertisements. These cookies are non-essential cookies and can be disabled. Our Privacy Notice, particularly the “Interest-Based Advertising” section, discusses in more detail how we may collect and use this information, and rights you may have regarding this practice.
  • Analytics. These cookies assist us with learning more about how users and visitors use our websites, including pages visited, how much time is spent on each page, and similar information. They allow us to understand how you found our website or the products you are viewing. These cookies are non-essential cookies and can be disabled.
  • Third-Party. These cookies are placed by our service providers, such as Google which provides us with analytics services, Stripe which assists us with processing payments, social media platforms such as Meta, which uses the Meta Pixel cookie to display more relevant advertisements to you based on your behavior on their platforms and online, AfterPay, which allows you to finance purchases, and Shopify which provides us with analytics services and allows us to remember your shopping cart preferences, among others. The above categories of cookies (advertising, analytics, performance, etc.) include third party cookies.

As mentioned above, in addition to cookies, we may also use technologies known as pixel tags, web beacons, clear GIFs, and similar technologies. These technologies may be used by us in connection with some online services to, among other things, track the actions of users of the online platform (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the online experience and response rates. For the purposes of this policy, we refer to all of these technologies as “cookies.”

How long do cookies stay on my computer, smartphone, or other device?

The length of time a cookie stays on your device depends on its type. We use two general types of cookies on our websites:

  • Session cookies are temporary cookies which only exist during the time you use one of our websites (or more strictly, until you close the browser after using one of our websites). Session cookies help a website remember what you chose on the previous page, avoiding the need to re-enter information and improving your experience while using that website.
  • Persistent cookies stay on your device after you’ve visited a website, for example, so that the website remembers you the next time you visit. Persistent cookies help us identify you as a unique user/visitor of one of our websites.

Can cookies pass on my Personal Information to others?

Dr. Brown’s will not sell (in the traditional sense of the word) any Personal Information gathered through cookies on any of our websites to third parties. However, as listed above, we may use third party cookies on our websites to help us enhance the user/visitor experience. We may also share information we collect from cookies with our service providers, affiliates, and other third parties. We share this information in furtherance of our legitimate business interests and for business purposes, including to assist with our marketing and analytics efforts, among other purposes. Some of these sharing activities may constitute a “sale” under the definition of certain state consumer privacy laws. For more information on how we share and/or sell data, the categories of information we share and/or sell, and to whom we share and/or sell it to, please read our Privacy Notice.

Can I control or manage cookies on my computer, smartphone, or other device?

You can control or manage cookies on your device using our cookie consent manager, or through your browser settings.

  • Cookie consent manager. Our website contains a cookie consent manager that allows you to adjust your cookie preferences any time you visit our website. The first time you visit our website, a banner will display at the bottom asking you to accept the selected cookies, or to visit the cookie settings to modify which cookies you would like to enable on our website. You may access the cookie consent manager any time by locating and clicking the “Manage Consent” icon, which is likely towards the bottom of your screen. Within our cookie consent manager, you may select whether you allow functional, performance, analytics, advertisement, and/or other cookies. Please note that necessary cookies that are critical to the functioning of our website are always enabled.
  • Browser settings. The browsers of most computers, smartphones, and other web-enabled devices are typically set up to accept cookies. If you wish to amend your cookie preferences for any website, you can do this through your browser settings. Your browser’s “help” function will tell you how to do this. Most browsers will also allow you to clear your cookies, if you wish to remove cookies currently stored on your device. However, please remember that cookies are often used to enable and improve certain functions on our websites. If you choose to switch certain cookies off, it is likely to affect how a particular website works. To find out how to manage cookies on popular browsers, you can visit

What about cookies that have been set in the past?

Collection of your data/information from our non-essential cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information when you visit our websites.

Can I control third parties’ cookies?

Third party cookies are cookies set by someone other than us for purposes of collecting information on user behavior, demographics, or personalized marketing. Third party cookies used on our website can be controlled as described above in the “Can I control or manage cookies on my computer, smartphone, or device?” section. When using our websites, you may encounter embedded content or you may be directed to other websites for activities such as surveys, to make payment, or for job applications. These websites and embedded content may use their own cookies. Please note, we do not have control over the placement of cookies by other websites, even if you are directed to them from our websites.

What if I have additional questions?

For additional information or any concerns, please email us at

or write to us at:

Handi-Craft Company

4433 Fyler Avenue

St. Louis, MO 63116


or call customer service at:

(800) 788-9001

Published on 03/01/2023